Vacancy - Senior Social Media/Communications Manager (LE6)

The Australian Embassy Beijing seeks applications from suitably qualified persons to fill the position of Senior Social Media/Communications Manager (LE6) with Department of Foreign Affairs and Trade.

Please see the attached for the position description and selection criteria. We are seeking high quality written applications.

How to apply

Your application, written in English, must include:

A Statement of Claims for the position separately addressing each of the selection criteria (maximum 2 pages); and
A Curriculum Vitae (maximum 2 pages); and
Contact details for two work-related referees, including current supervisor.

Applications should be submitted in writing by email to the Human Resources Section of the Australian Embassy, Beijing at: [email protected].

The closing date for applications is 24:00 Beijing time on Sunday 27 November 2016. Applications received after the closing date and time will not be considered.

Applications that do not address the selection criteria will not be considered.

For further information about this position, please contact [email protected].

Please note that only applicants short-listed for interview will receive a written reply. If you have not received any communication from the Human Resources Section within four weeks after the close of application, please consider your application unsuccessful. Thank you for your understanding and your interest in working at the Australian Embassy.

Selection Criteria

Applicants should address all six (6) of the selection criteria below, clearly outlining their claims and specific experience that makes them suitable for this position (maximum 2 pages).

Marketing/communications qualifications and at least five years’ experience working with online platforms, including social media
Demonstrate the ability to create, implement and evaluate social media activities and programs
Fluent English and Mandarin language with excellent writing skills
Display an in-depth knowledge and understanding of social media platforms, and their respective participants (Facebook, Wechat, Weibo and Youku)
A team player with the knowledge and confidence to lead and guide other employees
Demonstrate the ability to develop marketing promotional materials.

Senior Social Media/Communications Manager – DFAT

Agency	Department of Foreign Affairs and Trade
Position number
Title	Senior Social Media/Communications Manager
Classification	LE6
Section	Public Affairs Office
Reports to (title)	First Secretary, Public Affairs & Culture

About the Department of Foreign Affairs and Trade (DFAT)

The role of the Department of Foreign Affairs and Trade (DFAT) is to advance the interests of Australia and Australians internationally. This involves strengthening Australia’s security, enhancing Australia’s prosperity, delivering an effective and high quality overseas aid program and helping Australian travellers and Australians overseas.

The Department provides foreign, trade and development policy advice to the Australian Government. DFAT also works with other Australian government agencies to drive coordination of Australia’s pursuit of global, regional and bilateral interests.

About DFAT Public Affairs

DFAT Public Affairs is responsible for the Australian Embassy, Beijing’s public diplomacy in support of the Australian Government’s policy objectives. DFAT Public Affairs works with Australian government agencies in China, Australia and in the region to project a positive and balanced image of Australia and its policies.

About the position

Working as a senior member of the team, the Communications Manager will be responsible for the Embassy’s social media profile and marketing materials. This position works under limited supervision to initiate the adoption of new, cutting edge social media platforms to promote Australian Government programs and priorities. The position is also responsible for developing a cohesive marketing portfolio for Embassy events, policy initiatives and cross-government activities. The position leads a small team and exercise both initiative and judgement in setting priorities and managing workflows.

The key responsibilities of the position include but are not limited to:

Design and implement social network strategy, generate inbound traffic to social media platforms
Lead the development of an annual public diplomacy strategy and develop, implement and evaluate public diplomacy action plans
Develop new social media opportunities including Facebook and youku video magazines
Develop a marketing style and ensure a cohesiveness of all Embassy visual materials
Create and adapt content for Embassy website, wechat, weibo and all new online platforms
Produce a range of marketing materials for the Embassy’s events and activities including banners, posters and brochures.
Measure results and analyse effectiveness of social media campaigns
Build and maintain internal and external relationships
Liaise with DFAT Canberra regarding online protocols
Provide guidance and development to junior staff in new technologies to build team capacity
Monitor trends in social media tools, applications, channels, design and strategy
Assist with identification of problems and opportunities for Australia in the social media landscape and assist to develop strategies to deal with such issues in an effective and timely manner.
Seek out opportunities for the Australian Government to profile itself as a leader in social media
Address technical issues, at times out of normal business hours.

Qualifications/Experience

Marketing/Communications qualifications and at least five years’ experience working with online platforms including social media.
Demonstrate the ability to create, implement and evaluate social media activities and programs
Native English speaker with excellent writing skills
Display an in-depth knowledge and understanding of social media platforms, and their respective participants (Facebook, Wechat, Weibo and Youku)
A team player with the knowledge and confidence to lead and guide other employees
Display an understanding of development of marketing promotional materials.
Mandarin language skills are desirable but not essential.